Alef bookstores in Egypt have started a new project of putting books in taxis in October, called “The taxi of knowledge”. The goal of the project is to urge Egyptians to read by utilizing the time they spend stuck in the traffic jam.This is a step to expand the effect of reading books to ordinary people other than the potential readers who go to bookstores. This is because Egyptians generally do not read; do not like to spend their time or money on books, since they see it as a waste. So, if there is an opportunity to read an interesting book instead of staring blankly out the taxi's windshield, without spending a penny, why not?
I'm not a regular user of taxi services, but I think it's a great initiative. Do you know of any others similar to this?
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