From the red carpet to the golden arches: an unlikely champion in the battle to get children reading has emerged in the shape of McDonald's, which is set to give away nine million books by Michael Morpurgo, author of the smash hit children's novel War Horse, with its Happy Meals.
The fast food chain has linked up with publisher HarperCollins to hand out millions of copies of former children's laureate Morpurgo's Mudpuddle Farm books, aimed at younger readers, along with its Happy Meals, in one of its biggest ever promotions.
Read the whole article here.
What do you think about this initiative?
