That is the reason why I like this Ikea campaign to promote their paper catalogue. Having set foot in one of their stores only once, and unable to buy anything at all, I am still a fan of their advertising campaigns :)
Wednesday, November 19, 2014
BOOKS vs E-BOOKS
As some of you know, I am still not a convert to e-books. I hold on to paper books and only occasionally have I read books using an e-reader. The Hundred Foot Journey is one of them, but I must confess I had my notebook and pen close to my borrowed Kindle :) I still need to take notes and to have a visual, touchable map of what I'm reading.
That is the reason why I like this Ikea campaign to promote their paper catalogue. Having set foot in one of their stores only once, and unable to buy anything at all, I am still a fan of their advertising campaigns :)
That is the reason why I like this Ikea campaign to promote their paper catalogue. Having set foot in one of their stores only once, and unable to buy anything at all, I am still a fan of their advertising campaigns :)
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